So, you’ve landed your dream graduate job in Digital Marketing? Congratulations! The hardest part is getting your foot in the door. Now all that’s left to do is prepare for starting your new job.
We have put together our top 3 tips on how you can prepare for starting your new career in Digital Marketing. These 3 easy tips will help give you a feel for what you can expect to be doing in your new job.
1. Get Familiar with Popular Digital Marketing Tools
It’s important to research the most important/most popular tools used in the Digital Marketing industry and try to get a feel of how to use these.
Most agencies will use the design tool, Canva. Canva is a lifesaver for being able to design on brand creative content without the need for a graphic design degree. You can design anything from posts, videos, Tik Toks to presentations.
Canva allow you to set up a free account. We would recommend doing this if you aren’t familiar with the product. Create a free account and try setting up some templates/creating some content for yourself!
It’s also important to become familiar with scheduling tools such as Buffer and Hootsuite. Working in a Digital Marketing agency can mean juggling many different social accounts at once which is why it is easier to manage them all from the one dashboard in one of the above tools. There are many other similar scheduling tools but all offer pretty much the same: Manage, create and schedule posts within the one dashboard. Check out the sites and perhaps watch some tutorials to understand how they work.
2.Follow Other Marketing Agencies on Socials
The Digital Marketing industry is ever-changing, trends that were in last week are out this week! That’s why it’s important to stay up to date with what’s in and what’s out. This is best done by keeping an eye on competitors and what other agencies are doing on their social media. You can check out/follow our socials here.
It is also worth checking out case studies on other agencies websites. Here you will find an overview of the Digital Marketing tools used and how successful they were.
You should also consider following the top marketing agencies and top household brands on TikTok to check out all the latest video trends. You can follow our TikTok here.
3.Utilise Free Training on Google
Prior to starting your Digital Marketing job, you should understand the importance of tools such as Google Analytics. Google Analytics allows you to track visits to your site and gives an insight as to how people are using you or your client’s website. When launching marketing campaigns, Google Analytics is a vital part of measuring your campaigns success. There are other similar analytics websites, but Google Analytics is a free tool and integrates well with other Google products such as Google Ads.
Google Analytics offer FREE online training for beginners and advanced. Check out the courses they offer here!
These are all relatively quick and easy tips to help prepare you for your graduate Digital Marketing job. Going into your new role with an insight to the industry will benefit both you and your new employer. Good luck with your new Digital Marketing career!
