In recent years, Black Friday has become one of retails most important dates of the year. Sales are starting earlier every year and companies are competing with one another to have the best Black Friday offers. Black Friday falls on the 25th of November this year which is just 4 days away!
We’ve put together our top tips of how to make the most of your Black Friday sale via your socials and website.
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Website Promotions
There are various changes we recommend making to your site ahead of your Black Friday sale to make new users aware of your offers when they land on your site.
Adding promotional banners across your homepage where users can click on it to take them direct to your sale OR they can make users aware of what codes to use at checkout to redeem your offers. It is also worth having a separate Black Friday landing page or category on your site if your sale is not sitewide.
Having these categories/landing pages and banners created allows you to easily direct users via email campaigns, socials etc to your Black Friday section of the site.
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Tailored Black Friday Google Ads
If you have Google ads running, now is the time to tailor them to Black Friday. Create engaging text search ads to alert new customers to your sale and what offers you have. This will ensure your ad stands out from your many competitors on Google, especially if they haven’t tailored their adverts to Black Friday!
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Tailored Facebook Ads
Facebook ads can be brilliant to bring new and likeminded individuals to your website. If you are an e-commerce business, Facebook carousel ads are ideal for showcasing your Black Friday offers. Users within your target market can scroll through your Black Friday catalogue without having to leave Facebook. If they see something the like, it will link through to the product on your site for them to buy direct.
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Email Marketing
If you have a customer mailing list, Email Marketing for Black Friday is an essential! Email Marketing can be a low-cost way to get a message out to a large number of people quickly. With shop integration available on most platforms, you can showcase your black Friday sale within your email to your entire mailing list. With shopable products, users can click on the product they like within the email, and it will take them direct to buy on the site (similar to Facebook ads).
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Social Media Posts & Stories
Another low-cost way to alert customers to your Black Friday sale is via social media posts and stories. Many of your followers will be customers who are interested in your business and what you have to offer. Showcasing your Black Friday offers through eye-catching social posts can bring new/returning customer traffic to your site. It’s also important to utilise Instagram/Facebook stories and link people through to your Black Friday sale directly from your story.
As you can see, there are many options when it comes to marketing your Black Friday sale. The main goal is to spread the word about the offers you have this Black Friday and drive traffic to your site. This is best done by using a combination of all the above suggestions.
