Pay Per Click Advertising (PPC)

Paid Google and Facebook advertising campaigns for your business

Facebook & Instagram Advertising

— Starting from £110 – one-off set up plus daily budget

Paid Facebook and Instagram advertising is a great way of driving large amounts of traffic to your website, yet it is still very targeted. Facebook/Instagram allows you to target users based on their age, gender, interests, exact locations and much more. You can also use these ads to drive users to your Facebook or Instagram pages to get more likes and followers. These adverts can be a single image, a slideshow of images, a carousel of services or a video advert, or why not have one of each? You can monitor the number of users who have seen your adverts and the number who clicked on them.

This service allows clients to get more of a return from their ad spend. Often, our clients waste money ‘boosting’ posts instead of creating professional & creative ad sets. We will create and maintain professional Facebook and Instagram adverts. Kickstart your social advertising campaigns with a minimum budget of as little as £3 per day!


Google Advertising

— Starting from £220 one-off set up & £55 per month plus daily budget

When you are interested in buying a product or service, what is the first thing you do? You probably said you conduct a Google search. Advertising on Google means your business can be on page 1 of Google when prospective customers are actively searching and in the market for your product or service. This is a pay per click service which means you are only charged when someone clicks on your advert. Google prides itself on showing ‘your ads to the right people, in the right place, and at the right time.’ It is a very effective method of advertising for both driving traffic and conversions.

There are different types of adverts and campaigns we can create. The type of campaign will depend on the nature of your business and the goals you want to achieve. We do recommend a minimum budget of £10 per day across your campaigns. However, the more you spend the higher the exposure you will get.

Search Campaign

— Included in set up

This is the most common type of campaign. It is a simple text advert with a call to action. It features an engaging headline, a short description and a link to your website. These types of adverts are shown at the top and bottom of a Google search results page.

Shopping Campaign

— Starting from additional £60 per campaign

This type of campaign is perfect if you have an online e-commerce business. These adverts show at the top or to the right of a Google search for a specific product in the form of a product image, short description, price and your company name. If your business goal is to get more online sales, a Google shopping campaign is for you. Customers have all the essential information they need before they click on your ad. This means you are less likely to pay for wasted clicks and ultimately get a higher return from your ad spend.

Display Campaign

— Starting from additional £60 per campaign

Display campaigns are adverts that are shown across the Google display network. This network includes a variety of different websites such as news sites and blogs. These adverts are primarily shown as images, a logo and some text in amongst and around the border of a website. The major benefit of this type of campaign is that you can target users who have previously visited your competitor’s website. We recommend putting between £2-5 of budget towards this type of campaign.

Remarketing

— Starting from additional £60 per campaign

Have you ever been researching a specific product or service then adverts for this are following you around other websites? This is called Remarketing. You can target your adverts to customers who have previously visited your website, for example in the last 30 days. This keeps your business fresh in their mind and reminds them to click on your advert when they are ready to purchase your product or service. Like Display campaigns, Remarketing adverts are shown across the display network and only require a small amount of budget to be successful.

As you can see, there are several campaign routes you can go down. As we are certified Google partners, we are more than qualified to advise you on the best campaign types and their advantages to your business. We offer this service as the setup and running of a Google campaign can be intricate and time-consuming. If not set up and optimised properly, you may waste your money. We also charge a monthly maintenance fee to ensure the campaign is always running as efficiently as possible. This includes a minimum of one hours of work on your account per month.


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